Athlete sprinting with EvoTrack smartwatch
Not Athletes

Training designed for
the everyday people

Not everyone is an athlete, but you need training that fits your life, builds lasting strength, and supports your well-being.

Introduction

We are not for athletes.

We are for everyday people who want to perform like one. Whether you're a dad, a mom, a student, a business owner, or a have a 9 to 5 job, we are here to help you.

Runner tying shoes wearing EvoTrack
1:1 Coaching

Your coach learns your preferences and adapts your training to keep it engaging and aligned with what you actually enjoy.

Runner tracking wellness metrics
Training

Training adapts to your location and available equipment, whether you're at home, traveling, or in a fully equipped gym.

Athlete hydrating
Personalized

Your training can be adjusted on demand to account for travel, injury, or changes in schedule.

Guidance

Life Happens

You’re not training for medals, you’re training to show up for yourself. We give you the clear guidance you need for this.

See it in action

Product demo

Watch how Not Athletes helps everyday people train better.

For everyday people who train

Training that adapts to your behavior.

Life happens, so we built a training system that nudges you in the right direction.

[ ONE ]

Compete against yourself

We help you track your progress and see how you're doing against yourself.

Compete against yourself visual

[ TWO ]

You vs You

Like cheerleaders, we'll cheer you on and keep you motivated.

[ THREE ]

Your Plan, Designed for You

Your coach creates and manages your training plan tailored to your goals and lifestyle.

Your Plan, Designed for You visual

[ FOUR ]

No Templates, Just Yours

No templates, no generic programs, just personalized guidance designed specifically for you.

[ FIVE ]

Track your progress

We'll help you track your progress and see how you're doing against yourself.

Track your progress visual

[ SIX ]

Get help when you need it

We will offer 1:1 hand holding when you need it. Support is available 24/7 in the app.

Your questions answered

Frequently Asked Questions

Everything you need to know about our adaptive training approach.

Because everyday people need coaching, recovery, and habit systems more than PR-chasing competitors. We focus on behavior, nudges, and lifestyle, not just elite metrics.

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Be a part of
this movement

Sign up if you want to be invited.

Not Athletes

Again, we are not for athletes, we are for everyday people who want to perform like one.

Features

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